London-based fragrance expert Victoria Moore is launching a bespoke fragrance service for the hospitality industry to enable hotels and spas to create their own scent.
Moore, who has her own signature range of scented candles, soaps and skincare, is offering to work with businesses to come up with a perfume that reflects their style and even the area they are situated in.
Once chosen, the scent can be used in room sprays, candles, toiletries or even blended into cleaning products to give the business its unique stamp.
A spokesperson for Moore said: "Blended to perfectly reflect the corporate ethos of your hotel or spa the fragrance will remind regular guests of why they keep coming back and give new guests an instant impression to take away.
"Hotel groups with premises around the world may want a range of signature fragrances that reflect the individual local cultures. Warm spicy notes work well with Middle Eastern themes, oriental teas and blossoms marry perfectly with the Far East and citrus and Provencal herbs are a Mediterranean match made in heaven."
Moore also makes also makes candles, soaps and other scented products that can be sold in on-site gift shops or spas.
