Fingi uses smartphone as new mobile platform for UK hotels

By Luke Nicholls , 10-Aug-2012

Related topics: New Products, Hotels, Equipment, Technology, Design & Furnishings

Technology solutions provider Fingi has launched a new mobile platform for hotel brands, enhancing the guests experience before, during and after their stay.

In partnership with Samsung, Fingi provides each hotel room with a Samsung Galaxy S III smartphone, pre-loaded with its own app and services

In partnership with Samsung, Fingi provides each hotel room with a Samsung Galaxy S III smartphone, pre-loaded with its own app and services

Product details

In partnership with Samsung, Fingi provides each hotel room with a Samsung Galaxy S III smartphone, pre-loaded with its own app and services.

Guests can use the app to make reservations, operate room controls including lights, air conditioning and the TV; make use of 3g connectivity outside of the hotel and the Wi-Fi inside the hotel. They can then save all of these preferences for the next time they attend another same-branded hotel.

Fingi also gives the hotel a unique two-way communication with  the guests. If you’re running a happy-hour special, for instance, you can let the guests know in a very unobtrusive way, as it comes through the app.

The app also provides the hotel with analytics, which is useful for providing data services and getting to know their customers better.

Video:

USP:

While there are other in-room entertainment solutions and apps on the market, Fingi claims to be the first to use the smartphone as opposed to a tablet to combine communications, room controls and hotel services.

Availability:

Fingi is available to all UK hoteliers now and is currently in use at at the Holiday Inn and Staybridge Suites London Stratford City for the duration of the London 2012 Olympics and Paralympics.

Cost:

Fingi offers a variety of business models depending on the hotel and its requirements. There’s a turnkey model which also depends on the current infrastructure of the hotel; a good Wi-Fi signal is important.

There is also a business model where Fingi finance the capex and take a slice of the occupied room rate; and a model where there’s no capex involved.

Alternatively, the hotel can upcharge a small amount for the use of the smartphone and app, and Fingi can then take a revenue share.

Why you should buy it:

“You might go to a hotel because of its location or its design, but what builds brand loyalty is service,” said Carl Ruben, vice president f business development at Fingi. “nhancing the guests’ service by dividing the customization of their preferences, that’s what builds brand loyalty.

"It's a great yield opportunity for the hotel as well."

The app offers: -

  • Enhanced service to your guests
  • Better analytics about your guests
  • A mobile strategy which takes advantage of the device that the majority of guests already have in their pockets

Additional information:

For more information on Fingi’s products and services, visit www.fingi.com

Other products on the market:

Locatel recently launched a new multimedia ‘infotainment’ system that hoteliers can connect to in-room TVs to provide guests with news feeds, TV, radio and on-demand films.

BigHighlights

Michael Warren on heading up Harbour Hotels, his Hotel du Vin experience and why no two days are the same in hospitality
Small talk

Michael Warren on heading up Harbour Hotels, his Hotel du Vin experience and why no two days are the same in hospitality

Michael Warren spent 17 years at Hotel du Vin and Malmaison, helping with the development and expansion...

People on the Move in Hospitality: August 2014

People on the Move in Hospitality: August 2014

We've rounded up some of the latest movers and shakers in the hospitality industry, with the past...

60-Second Skill with Nigel Haworth: finely chopped onion

60-Second Skill with Nigel Haworth: finely chopped onion

Being able to chop finely is an essential skill if you want to make sauces or stocks...

Dish Deconstucted: José Pizarro's roasted monkfish with Serrano ham, black olives and thyme

Dish Deconstucted: José Pizarro's roasted monkfish with Serrano ham, black olives and thyme

At the recent Estrella Damm Gastronomy Congress, chef and restaurateur José Pizarro revealed the method behind a dish full...

Infographic: How to handle angry customers

Infographic: How to handle angry customers

Dealing with angry customers can be one of the most difficult, stressful and challenging parts of working...

Joanne Barratt: Pearls of Wisdom
Pearls of Wisdom

Joanne Barratt: Pearls of Wisdom

QHotels’ group operations manager talks about how important a strong team culture is in maintaining excellent standards...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition