Carlsberg UK has followed in the steps of Heineken UK by launching two-thirds pint glasses for three of its World Lager brands, Staropramen, Mahou and Poretti.
Available to order now, the branded, stemmed glasses have been designed to appeal to women and ‘younger, more affluent beer drinkers’ – the core market of Carlsberg UK’s three brands.
David Scott, customer marketing director at Carlsberg UK, said: “World Lager is in strong growth in the on-trade, and we have a portfolio of market leading brands which is driving the category.
“Staropramen, Mahou and Poretti are enjoyed by a diverse range of consumers on many different occasions, from a drink with friends to a beer with meal. By introducing two-third pint glasses, we’re adding to the range of choice our on-trade customers can offer.
“Thanks to the deregulation of the law, the two-third pint measure now sits neatly between the traditional half-pint and pint. Offering these premium World Lagers in our high-quality branded glassware will ensure that the new serving size has a high profile in outlets.”
Publicans can begin serving beer in two-thirds pint glasses from 1 October when legislation changes.