The glass design has been created to show off the new Tetley's Smooth Flow font, launched in October last year and features a stylised image of the Tetley's Huntsman, the brand's symbol for the past 50 years. It also has a flow line, claimed to help with grip.
David Scott, customer marketing director for Carlsberg UK, said: "Branded glassware is a proven sales driver for licensees. Our research shows that 71 per cent of customers believe it is sign of quality if an outlet always serves their pint in the correct branded glassware, and 48 per cent are more likely to pay more for a beer served in quality branded glassware."
The Tetley’s on-trade family now includes Tetley’s Cask, Tetley’s Smooth Flow, Tetley’s seasonal ales and Tetley’s Trust Ale, which is sold in support of Help for Heroes.
Scott said the company would be 'stepping up' its support package in 2012 to help drive growth for customers with POS alongside the branded glassware available this month.
