The adverts are downloadable and can be priced up individually by licensees. The promotional push is spearheaded by Moy Park’s popular burger and beer deals.
“The economic outlook this year is very challenging – so people will be even keener to secure value when they visit pubs,” said Jayne Hall, Marketing Manager at Moy Park foodservice.
The Christmas Blues
“The ‘Mega Menu Sale’ provides licensees with a way of communicating a high-value message at a time of year when people are a bit stretched financially because of the excesses of the Christmas season so are on a tight budget. Many pubs have a difficult time in the first few months of the year as people tend to stay at home more.”
“These tempting food offers provide a way of encouraging them to visit their local once again and will help licensees promote both their food and beer offering in the first part of 2012.”
The burger offers include the Battered Chickwich Steak Burger and Beer Deal and also includes several dishes from its finger food range. The flyers feature three burger deals and six of the company’s finger food range, including Crunchy Chicken Mini Fillets and Garlic Mushrooms, and can also be priced up by the licensee.
For further information about Moy Park Foodservice products publicans should visit www.moyparkfoodservice.com .
