The 13-strong Wrapped to Go range comes in a thaw-and-serve format with the benefit of enabling outlets to manage stock, reduce waste and respond better to customer demand.
Products in the range include a Granola Bar, Brownie Bites, Blueberry Muffin, Bakewell Bar and Carrot Cake.
Delice de France has also teamed up with coffee brand Nescafe and is offering businesses who adopt the range to house a Nescafe Milano coffee machine. A display stand and support POS materials are also available.
Jon Smythe, marketing director at Delice de France said: “Delice de France has launched the new Wrapped to Go range to enable our customers to meet the needs of consumers who are looking for convenient, sweet baked products, which they can enjoy on-the-go. Food service outlets are being offered the range along with a raft of exciting support options like the Nescafe partnership and POS and merchandising display unit, in order to take advantage of this growing trend and boost sales through driving impulse purchase opportunities.”
