Products > Food

Pipers Crisps refreshes brand and packaging to underline provenance

By Luke Nicholls , 01-Feb-2012

Related topics: New Products, Food

Lincolnshire-based gourmet crisps manufacturer Pipers Crisps has revamped its brand and redesigned its packaging to emphasise the product’s quality and its provenance.

Pipers Crisps are stocked only in pubs, coffee shops and independent retailers

Pipers Crisps are stocked only in pubs, coffee shops and independent retailers

The new packaging features the name Pipers Crisp Co across the centre of the pack with the new logo incorporating the phrase ‘Made by Farmers’ and to emphasise the fact that the crisps are made from potatoes sourced from regional producers, the source of the flavour is also now featured on there too.

The hand-cooked crisps, stocked only in pubs, coffee shops and independent retailers are available in seven flavours: Cheddar and Onion; Cider Vinegar and Sea Salt; Black Pepper and Sea Salt; Sea Salt; Spicy Tomato; Sweet Chilli; and Unsalted.

Pack sizes are 40g, available in cases of 24 and 40, or in sharing bags of 150g in cases of 15. Custom made point of sale equipment is available.

Managing director Alex Albone said: “We’ve spent a number of years growing our brand so we understand what Pipers means to our customers. This redesign emphasises our strengths and helps us stand further apart from our competitors.”

“Another important factor is that we don’t sell Pipers Crisps to supermarkets,” added Albone. “We prefer to focus on giving our discerning retailers a premium quality, gourmet crisp with a real point of difference. This gives them a genuine opportunity to generate high earnings from greater sales values and margins.”

www.piperscrisps.com

BigHighlights

Mark Poynton: Pearls of Wisdom

Mark Poynton: Pearls of Wisdom

The British chef-patron of the Michelin-starred Alimentum and star of Great British Menu Mark Poynton talks about...

Interview with Glendola Leisure's Alexander Salussolia
Small Talk

Alexander Salussolia on Silk & Grain, market niches and nurturing future talent

Managing director of Glendola Leisure Alexander Salussolia joined the company in 1992 as an area manager, before...

60-Second Skill: Using #foodporn to your advantage

60-Second Skill: Using #foodporn to your advantage

Customers posting pictures of your food on social media is a trend you can't escape, but by...

Gallery: the UK’s first experiential craft brewery Drygate Brewing Co.

Gallery: the UK’s first experiential craft brewery

New Glasgow venture Drygate Brewing Co. claims to be the UK’s first experiential craft brewery, offering a...

Hospitality Openings: June 2014

Hospitality Openings: June 2014

Our latest round of up of the hottest hospitality openings includes Heston Blumenthal’s Heathrow venture The Perfectionists’ Café,...

60-Second Skill: Pouring champagne

60-Second Skill: Pouring champagne

As demonstrated at the Moet UK Sommelier of the Year competition, champagne pouring requires skills and knowledge....

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition