Intelligence > Food

Pipers Crisps refreshes brand and packaging to underline provenance

By Luke Nicholls , 01-Feb-2012

Pipers Crisps are stocked only in pubs, coffee shops and independent retailers

Pipers Crisps are stocked only in pubs, coffee shops and independent retailers

Lincolnshire-based gourmet crisps manufacturer Pipers Crisps has revamped its brand and redesigned its packaging to emphasise the product’s quality and its provenance.

The new packaging features the name Pipers Crisp Co across the centre of the pack with the new logo incorporating the phrase ‘Made by Farmers’ and to emphasise the fact that the crisps are made from potatoes sourced from regional producers, the source of the flavour is also now featured on there too.

The hand-cooked crisps, stocked only in pubs, coffee shops and independent retailers are available in seven flavours: Cheddar and Onion; Cider Vinegar and Sea Salt; Black Pepper and Sea Salt; Sea Salt; Spicy Tomato; Sweet Chilli; and Unsalted.

Pack sizes are 40g, available in cases of 24 and 40, or in sharing bags of 150g in cases of 15. Custom made point of sale equipment is available.

Managing director Alex Albone said: “We’ve spent a number of years growing our brand so we understand what Pipers means to our customers. This redesign emphasises our strengths and helps us stand further apart from our competitors.”

“Another important factor is that we don’t sell Pipers Crisps to supermarkets,” added Albone. “We prefer to focus on giving our discerning retailers a premium quality, gourmet crisp with a real point of difference. This gives them a genuine opportunity to generate high earnings from greater sales values and margins.”

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