Intelligence > Food

Preva Produce launches new versatile potato range

By Luke Nicholls , 06-Aug-2012
Last updated on 06-Aug-2012 at 10:06 GMT2012-08-06T10:06:58Z

Jazzy potatoes are available for chefs in 10kg boxes

Jazzy potatoes are available for chefs in 10kg boxes

UK potato supplier Preva Produce and the Jazzy grower group have launched the versatile Jazzy potatoes range available to chefs this summer. 

Product details:

Jazzy potatoes are waxy, set-skinned potatoes launched in a partnership by Preva Produce and the Jazzy Grower group to wholesale, hospitality and retail this summer.

This year, Jazzy will be exhibiting at the Restaurant Show at Earls Court 8 – 10 October.


Jazzy is grown in Britain, by a group of 5 growers who are based in Cornwall, Norfolk, and Lancashire. The product is versatile for chefs, as it can be boiled, steamed, crushed and roasted.


Foodservice and wholesale customers can email


Jazzy potatoes are available throughout the year and were made available available in 10kg boxes from the 1st August for the major wholesale markets. Hospitality sector businesses can get hold of it through Fresh Direct or from the Preva sales team.

Why you should buy it:

Will Beeson, Director of Preva Produce, says, “We are really excited about Jazzy. We spend our working lives trialling varieties hoping to uncover something as good as Jazzy.  It’s fantastic to be launching such a great new potato brand.

“Jazzy is the potato that all our customers have been waiting for. It looks fabulous, tastes great and stores well.  All these qualities combined mean that it delivers superb value to our customers.” 

Additional information:

The Jazzy potatoes website, , features a range of featured recipes for chefs. 

Other products on the market:

Potato processing company Aviko has launched a frozen sweet potato fry product for the foodservice trade based on research that suggests consumers perceive the product as a healthy and attractive option, especially for families.

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