Products > Technology

Heineken and BT roll out free Wi-Fi to 300 pubs

By Becky Paskin , 23-Aug-2011

Related topics: Business, Hotels, Pubs & Bars, Technology

Up to 300 pubs across the UK are set to receive free Wi-Fi before the end of 2012 thanks to a partnership between Heineken UK and BT.

Heineken and BT will roll out the free Wi-Fi to 300 pubs over the next 18 months

Heineken and BT will roll out the free Wi-Fi to 300 pubs over the next 18 months

As well as providing full internet access, the service allows users at selected outlets to access the Heineken Hub, an online news area powered by i, the sister newspaper to The Independent.

Nearly 100 pubs and bars in the capital will be the first to receive free Wi-Fi, before the service is rolled out to 200 outlets across the rest of the UK.

Rick Lawrence, marketing manager at Heineken UK, said: “The partnership with BT reinforces the brand’s reputation as a leading player in the development of technology. The Wi-Fi initiative will provide excellent exposure for Heineken among its key target audience and build greater affinity between the brand and its consumers.”

In addition, free BT Wi-Fi is also available at several other hospitality businesses across the UK, including at 13 Shepherd Neame hotels in Kent, Thistle, Guoman and Ramada Jarvis hotels, Starbucks, Welcome Break and Roadchef Costa motorway services.

The company also extended its contract with Hilton to provide free access to over 17,000 bedrooms, public areas and meeting spaces at its UK and Ireland hotels.

BigHighlights

Michael Warren on heading up Harbour Hotels, his Hotel du Vin experience and why no two days are the same in hospitality
Small talk

Michael Warren on heading up Harbour Hotels, his Hotel du Vin experience and why no two days are the same in hospitality

Michael Warren spent 17 years at Hotel du Vin and Malmaison, helping with the development and expansion...

People on the Move in Hospitality: August 2014

People on the Move in Hospitality: August 2014

We've rounded up some of the latest movers and shakers in the hospitality industry, with the past...

60-Second Skill with Nigel Haworth: finely chopped onion

60-Second Skill with Nigel Haworth: finely chopped onion

Being able to chop finely is an essential skill if you want to make sauces or stocks...

Dish Deconstucted: José Pizarro's roasted monkfish with Serrano ham, black olives and thyme

Dish Deconstucted: José Pizarro's roasted monkfish with Serrano ham, black olives and thyme

At the recent Estrella Damm Gastronomy Congress, chef and restaurateur José Pizarro revealed the method behind a dish full...

Infographic: How to handle angry customers

Infographic: How to handle angry customers

Dealing with angry customers can be one of the most difficult, stressful and challenging parts of working...

Joanne Barratt: Pearls of Wisdom
Pearls of Wisdom

Joanne Barratt: Pearls of Wisdom

QHotels’ group operations manager talks about how important a strong team culture is in maintaining excellent standards...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition