Products > Technology

Screenmedia expo showcases technology for hospitality businesses

By Lorraine Heller , 17-May-2011

Related topics: Events & Awards, Restaurants, Hotels, Pubs & Bars, Technology

The Screenmedia expo 2011 is this week opening its doors in London, featuring the latest technologies that can be adopted in the hospitality sector.

Screenmedia this year opens its doors from 18-19 May

Screenmedia this year opens its doors from 18-19 May

Taking place at Earls Court 2 on 18 and 19 May, the annual event brings together digital-based technologies and applications for use on a range of platforms and in multiple sectors, including pubs, bars, restaurants and retail venues.

Technologies being showcased range from virtual shopping assistants and ‘augmented reality’ screens to a selection of enterprise technologies.

Screenmedia aims to show how businesses can the use one or more of these channels – including screen, interactive, kiosk, mobile and social media – in order to reach a wider public.

Communicate and engage

According to the show organisers, visitors will “learn how this technology can make the business of communicating more efficient and understand how to effectively engage viewers in order to generate an experiential or commercial return”.

The expo will include a conference and an education programme. The Screen Forum’s Love Content initiative will also provide attendees with the chance to engage with screens using hand and body gestures, mobile phones and other user-generated content.

“What is essential is that we as an industry continue to collaborate, network, inspire and create in order to establish digital media as a more attractive, viable opportunity for brands, agencies, marketers and end users to engage with. The expo is an ideal platform to make this happen,” said Mark Pigou, Director of Screen Events.

BigHighlights

Mark Poynton: Pearls of Wisdom

Mark Poynton: Pearls of Wisdom

The British chef-patron of the Michelin-starred Alimentum and star of Great British Menu Mark Poynton talks about...

Interview with Glendola Leisure's Alexander Salussolia
Small Talk

Alexander Salussolia on Silk & Grain, market niches and nurturing future talent

Managing director of Glendola Leisure Alexander Salussolia joined the company in 1992 as an area manager, before...

60-Second Skill: Using #foodporn to your advantage

60-Second Skill: Using #foodporn to your advantage

Customers posting pictures of your food on social media is a trend you can't escape, but by...

Gallery: the UK’s first experiential craft brewery Drygate Brewing Co.

Gallery: the UK’s first experiential craft brewery

New Glasgow venture Drygate Brewing Co. claims to be the UK’s first experiential craft brewery, offering a...

Hospitality Openings: June 2014

Hospitality Openings: June 2014

Our latest round of up of the hottest hospitality openings includes Heston Blumenthal’s Heathrow venture The Perfectionists’ Café,...

60-Second Skill: Pouring champagne

60-Second Skill: Pouring champagne

As demonstrated at the Moet UK Sommelier of the Year competition, champagne pouring requires skills and knowledge....

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition