QHotels set for £50m investment
The 27-strong group will update its hotel interiors and spend over £1m on wi-fi facilities to improve streaming and allow guests to connect multiple devices.
QHotels said the investment in technology was necessary to ‘not only keep pace with customer expectations but exceed them’ and demonstrated the chain’s ‘confidence’ in its future growth.
The group – which reported a turnover of £132m last year – expects to break the £200m turnover mark for the first time this year after adding six De Vere properties to its portfolio in November 2014.
It marks a stark turnaround for the chain after its original holding company QHotels Group Ltd was placed in to administration in 2013 after recording multi-million pound losses off the back of the economic downturn.
Michael Purtill, managing director of QHotels, said: “We constantly look at ways to deliver better products and services and how we can continue to improve, based on our customers’ feedback.
“The £50m will be invested in areas specifically highlighted, such as Wi-Fi, to ensure that we continue to lead and innovate in the sector.
“We were the first large hotel group to offer wi-fi free for guests, but now with the demands of streaming and multiple devices we need to make sure that we not only keep pace with customer expectations but exceed them."
QHotels was founded in 2003 and has since grown to 27 sites across the UK.
