FIFA World Cup 2010
The FIFA World Cup 2010 kicks off on 11 June in South Africa with 32 teams battling for football’s greatest accolade. The competition presents a huge opportunity to drive sales and BigHospitality's series of articles will help you make the most of it.
FIFA World Cup 2010: The World Cup opportunity
The FIFA World Cup 2010 kicks off on 11 June in South Africa with 32 teams battling for football’s greatest accolade. BigHospitality takes a look at the opportunties it presents.
FIFA World Cup 2010: Boost venue appeal by utilising space
It may be all too tempting to turn your business into a World Cup party zone, but the true winners from the competition will be those who can successfully separate their original business concept from the football.
FIFA Word Cup 2010: Technology
The FIFA World Cup 2010 will command a global TV audience of millions, and although many will watch it at home, restaurants and pubs can create a carnival atmosphere with the right equipment in place to show the games.
The FIFA World Cup 2010: Licensing
Graeme Cushion at licensing solicitors Poppleston Allen gives his advice on enjoying a profitable and successful World Cup that remains within the law.
FIFA World Cup: What you’re doing
Any pub, restaurant or hotel screening the World Cup games is sure to see a boost in trade over the summer, but how can you ensure you have the edge over the competition?