Have yourself a profitable Christmas
To help you have the most profitable Christmas you can, we've compiled this guide full of hints and advice on getting your offer right, marketing it, making your operation efficient and cutting costs, plus a few festive ideas to get you started.
Profitable Christmas: Attract spend-wary customers
Although the hospitality sector is recovering well after the recession, and despite consumers’ traditional increase in spend during December, the Government’s £80bn spending cuts may mean that restaurants, pubs and hotels will need to work just as hard as last year to attract trade.
Profitable Christmas: Cut seasonal costs
With consumer spend expected to drop this Christmas, the last thing you’d want is for your business expenses to eat away at your potential profits, but there are several small, low cost initiatives you can implement now to tackle your growing outflow.
Profitable Christmas: Adding value to hospitality
Tightened consumer belts over the Christmas period need not be as damaging to the hospitality industry as you might fear. Despite the expected slowdown, here are some simple measures that can keep people coming through your doors.
Profitable Christmas: Data capture for January
Christmas is a time for good cheer, plenty of treats, and general jolliness. But if you’re in the hospitality industry, Christmas is all about welcoming those extra people who come through your doors, and making sure you find ways to bring them back.
What you’re doing: Christmas special
Christmas in hospitality this year will be all about adding value to your services so you attract – and keep – new customers, while at the same time keeping your costs down. If you’re stuck for ideas as to how to go about doing this, take a look at what some of your peers are up to.