How to manage your hospitality business’s online reputation
With the emergence of websites like TripAdvisor and Toptable giving anyone the chance to post reviews of restaurants, hotels and pubs, together with the growth in social networks like Twitter and Facebook, owners of hospitality businesses are finding themselves written about and scrutinised in a way they've never known before. The results aren't always positive, so how can you monitor and deal with negative publicity? Read our five-part feature to find out.
How to manage your hospitality business's online reputation: Your website
In the consumer-led world of hospitality, it is easy to underestimate the power of the internet. But with well over a million Google searches for ‘London hotels’ being made every month in the UK, and an ever-increasing number of restaurant bookings made online, an effective website can be crucial to a business’s success.
How to manage your hospitality business's online reputation: Social media
Social media, like it or not, now plays an integral part in the marketing plans for the majority of restaurants, hotels and pubs , so we’ll presume, if you’re reading this, that you have at least set up a Twitter account and/or a Facebook page to promote your company.
How to manage your hospitality business’s online reputation: Review websites
Review websites can be double-edged sword for businesses. When used successfully, they can turn you into an overnight success. But they can just as easily destroy your reputation, with negative reviews able to spread like wildfire if left unchecked.
How to manage your hospitality business’s online reputation: Why you need to watch the web
The internet has become something of a mixed blessing for owners of hotels, restaurants and pubs. On one hand, you can use it to help direct potential customers or from anywhere in the world to your business quickly and easily, but on the other, its ease of use and the emergence of social networks and review sites means anyone can print practically anything they like about your business and you’re often powerless to stop them.