Online marketing
As the world moves online, so too must the hospitality industry. But how do you ensure you use the web to your advantage? From the use of external websites, to social networking, e-newsletters and mobile phone applications, we examine the different options for promoting your company online.
Guide to online marketing: Using external websites
As the online world grows in size, how can you ensure your restaurant, hotel or pub doesn't get lost in that increasing community?
Guide to online marketing: Make newsletters work for you
One of the most effective ways of getting bums on seats and bodies in beds is through the use of email marketing, but how can you ensure your newsletter is even opened?
Guide to online marketing: Social media
In the third part of our four-day feature we look at how restaurants, hotels and pubs can use social media networks like Twitter and Facebook to target customers.
Guide to online marketing: iPhone applications
Technology moves faster than Alastair Darling at a pub convention, but one rising trend that looks likely to stick around is the iPhone application, which if implemented properly, can help increase restaurant or hotel bookings