Summer drinks trends
If April’s glorious weather is anything to go by, publicans can expect a fruitful summer this year as drinkers emerge from their living rooms and embrace the long-forgotten pub beer garden. But to make the most of the season, operators should be tapping into what summer drinks consumers may be demanding if they want to maximise their profit margins.
Summer drinks trends: Beer
Local and premium beers will continue to be a priority for consumers this summer, but in order to make the most of sales and appeal to a range of consumer groups, publicans must promote beer as a respectable drink with a diverse history.
Summer drinks trends: Wine
While there are no real new trends emerging this summer in the wine category, there are several areas of growth that restaurant and pub operators need to be aware of.
Summer drinks trends: Spirits
In the second part of our feature on summer drinks trends, BigHospitality takes a look at which spirits will be in the spotlight this summer season, and why.
Summer drinks trends: Cider
Usually kicking off on the first public holiday in May, the cider season began early this year with the celebration of Prince William and Kate Middleton’s royal wedding in April.