News > Venues

Chipotle to open Asian restaurant concept

By Lorraine Heller , 14-Apr-2011

Related topics: Venues, Restaurants

The Mexican restaurant chain Chipotle is preparing to open an Asian restaurant, which will apply the same concept of quality fast food to a different cuisine.

ShopHouse will apply the Chipotle concept to Asian cuisine

ShopHouse will apply the Chipotle concept to Asian cuisine

ShopHouse Southeast Asian Kitchen will launch in Chipotle’s home country across the Atlantic, with the first restaurant set to open in several months in Washington DC.

The company told BigHospitality that it is still too early to say if the Asian concept will make its way to the UK.

“The focus is just on that one site in the United States for now, and as ShopHouse is still in its infancy at the current time we’re not sure about further expansion,” said restaurateur Jacob Sumner, who heads up Chipotle’s UK business.

Chipotle model expanded

ShopHouse Southeast Asian Kitchen will be adapting the Chipotle model of fast food using fresh, sustainably produced raw ingredients, prepared using classic cooking methods.

Steve Ells, founder, chairman and co-CEO of Chipotle said: "I have always believed that the Chipotle model would work well with a variety of different cuisines. Chipotle's success is not necessarily about burritos and tacos, but rather about serving great, sustainably raised food that is delicious, affordable, and convenient."

"Anyone who has travelled throughout Southeast Asia can tell you that food there is served very fast - it's also full of flavour, nutritious, and affordable.

"This cuisine gives us a great opportunity to prove the idea that the Chipotle model can work with other cuisines."

ShopHouse

ShopHouse Southeast Asian Kitchen is scheduled to open in summer 2011 in Washington, DC.

The new concept is inspired by the traditional shophouses found throughout Thailand, Malaysia, and Vietnam. These are classical two or three-story buildings where families live upstairs and run restaurants or fresh markets on the ground level.

Its menu will apply the flavours of southeast Asia to food made with fresh, sustainably raised ingredients. It will include grilled and braised meats, fresh vegetables, herbs, spicy sauces and a variety of garnishes.

As with the Chipotle restaurants, customers will move along a service line and customise their meal. There are currently around 1,100 Chipotle restaurants in the US, with three new sites opening every week. The UK has one venue so far, which opened in May last year.

BigHighlights

Michael Warren on heading up Harbour Hotels, his Hotel du Vin experience and why no two days are the same in hospitality
Small talk

Michael Warren on heading up Harbour Hotels, his Hotel du Vin experience and why no two days are the same in hospitality

Michael Warren spent 17 years at Hotel du Vin and Malmaison, helping with the development and expansion...

People on the Move in Hospitality: August 2014

People on the Move in Hospitality: August 2014

We've rounded up some of the latest movers and shakers in the hospitality industry, with the past...

60-Second Skill with Nigel Haworth: finely chopped onion

60-Second Skill with Nigel Haworth: finely chopped onion

Being able to chop finely is an essential skill if you want to make sauces or stocks...

Dish Deconstucted: José Pizarro's roasted monkfish with Serrano ham, black olives and thyme

Dish Deconstucted: José Pizarro's roasted monkfish with Serrano ham, black olives and thyme

At the recent Estrella Damm Gastronomy Congress, chef and restaurateur José Pizarro revealed the method behind a dish full...

Infographic: How to handle angry customers

Infographic: How to handle angry customers

Dealing with angry customers can be one of the most difficult, stressful and challenging parts of working...

Joanne Barratt: Pearls of Wisdom
Pearls of Wisdom

Joanne Barratt: Pearls of Wisdom

QHotels’ group operations manager talks about how important a strong team culture is in maintaining excellent standards...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition