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IDEAS FROM YOUR PEERS

London Fashion week at The May Fair and Trendy Cocktails at The Fifth Floor Bar

By Luke Nicholls , 17-Feb-2012

Related topics: Ideas from your Peers, Business, Venues, Events & Awards, Restaurants, Hotels, Pubs & Bars

Restaurants, hotels, pubs and bars including The May Fair, The Fifth Floor Bar, The Mulroy and Jurys Inn tell BigHospitality about special events and promotions they're running to attract new customers.

Twins Annette (left) and Daniela (right) Felder of fashion house Felder Felder unveil their designer windows at The May Fair Hotel ahead of London Fashion Week

Twins Annette (left) and Daniela (right) Felder of fashion house Felder Felder unveil their designer windows at The May Fair Hotel ahead of London Fashion Week

London Fashion Week

The May Fair Hotel kicked of London Fashion Week by unveiling designer windows, created by twins Felder Felder. Retaining its status as the official hotel for the Week, The May Fair has also launched its East, Sleep, Fashion package for February. The overnight package includes a stay in the superior room, full English breakfast and Champagne and cocktails delivered to guests’ rooms, along with £100 to spend in the hotels Quince Restaurant and Bar. The May Fair Bar has also released the limited edition Show Stopper cocktail, which is priced at £100. Other events that the May Fair Hotel is running to mark the week include the Crystal ‘Face of Fashion’ Massage, live catwalk shows screened around the hotel and complimentary pink candyflosshanded out to guests.

Trendy Cocktails

 

The Fifth Floor Bar at Harvey Nichols has created a cocktail menu based on flavour trends that are likely to take off in 2012. To coincide with the Schwartz’s recent Flavour Forecast and in line with London Fashion Week, Dominic Jacobs, the Bar’s manager has created the ‘Trendy’ Cocktails, which are available for the month of February. Jacobs said: In the past, drinks were often overlooked when it came to following trends, but at the Fifth Floor Bar we’re always on the lookout for new flavours and innovative ideas. The Flavour Forecast is the perfect springboard for us to create stylish and distinctive cocktails that, like fashion, change seasonally.” The cocktails include the Cucumber Dill Martin and the Cinnamon Plum Sling.

Private Members’ Club

 

The Mulroy fine dining restaurant in Edinburgh, which opened in September, is to launch a new Private Members’ Club. Membership of The Mulroy Club will offer customers a range of benefits including invitations to exclusive dinner parties, discounts on selected wines and free hire of The Mulroy's private dining room. Clemens Hoss d'Estenfeld, owner of The Mulroy, said: "The Mulroy will be the only Edinburgh restaurant offering membership of an exclusive club and we have created a range of benefits, which we believe will attract a high level of interest." Annual membership will cost £120 plus VAT. This month, The Mulroy is also introducing a cocktail list and light snacks suitable for pre-theatre or post theatre.

10 Rooms for a Tenner

 

Jurys Inn Croydon is offering 10 rooms for just £10 to celebrate the hotel’s 10th birthday this month. The hotel has recently been refurbished in a £1.5 million development and it now boasts 240 new bedrooms, 14 meeting rooms, a bar and restaurant with new menus as well as a Costa Coffee. The 10 Rooms for a Tenner offer is available to customers on a first come, first serve basis and applies only to stays between 15 and 20 February.

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