News > Venues

Pho to open fifth Vietnamese restaurant in Soho

By Becky Paskin , 20-May-2010

Related topics: Venues, Restaurants

Vietnamese restaurant chain Pho has announced the acquisition of a fifth site in Soho, bringing the group closer to its goal to expand to 15 sites by 2015

Pho Soho follows the launch of the Brighton restaurant last month

Pho Soho follows the launch of the Brighton restaurant last month

The chain, founded by Stephen and Juliet Wall in 2005, has secured the former Italian Graffiti site on Wardour Street through property agent Davis Coffer Lyons for an undisclosed sum.

 

Rob Meadows of DCL, said operators situated in Wardour Street, a location he deems as a ‘key street’ in London’s entertainment districts, generally trade well.

 

“We’re seeing extreme demand for the Soho area, particularly for Wardour Street with notable recent openings including, Busaba, Cote and Princi,” he said. “Sites that come on the market are few and far between.

 

“We secured this site for Pho in an off-market acquisition, illustrating that there is still the opportunity for well funded operators with strong concepts to secure desirable and seemingly unattainable sites.”

Expansion outside London

 

Pho recently opened its fourth site in Brighton , which joined the existing restaurants in Clerkenwell, Fitzrovia and Westfield shopping centre.

 

In February Stephen Wall told BigHospitality the pair planned to roll the Vietnamese street food concept out to cities with a similar consumer demographic to their London sites, including Leeds, Bristol, Liverpool and Manchester.

BigHighlights

National Restaurateurs’ Dinner 2014: in pictures

National Restaurateurs’ Dinner 2014: in pictures

The 27th National Restaurateurs’ Dinner (NRD) took place at the Dorchester on Tuesday, helping raise over £80,000 for...

Travellers’ Choice: Top 10 UK tourism hotspots

Travellers’ Choice: Top 10 UK tourism hotspots

London is the third-best travel destination in the world, according to TripAdvisor’s sixth annual Travellers’ Choice awards...

#AskMark: Our inspiring Twitter Q&A with Mark Sargeant reviewed

#AskMark: Our inspiring Twitter Q&A with Mark Sargeant reviewed

Whether it was his advice for young chefs, his memories of working with Gordon Ramsay or his...

Business Profile: Ping Pong

Business Profile: Ping Pong

Ping Pong’s change-of-location strategy and design brief move it a step closer to bringing dim sum to...

Development Chef Awards 2014: In Pictures

Development Chef Awards 2014: In Pictures

The Farm Frites Development Chef Awards 2014 took place in London yesterday, recognising and rewarding the best menus, dishes...

Find us on Facebook

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition