Valentina Notting Hill Gate will host a 50-cover restaurant on the ground floor and mezzanine level serving breakfast, lunch and dinner, as well as offering coffee and pastries throughout the day.
A delicatessen will sell the family's signature range of own-label groceries, from antipasti to pasta and olive oils, as well as 30 regional Italian cheeses, charcuterie and ready prepared foods from the restaurant's kitchen.
As in its other branches in East Sheen, Putney and Sevenoaks, the new Valentina will serve a seasonal menu using ingredients from the deli, including tomato sauce and olive oil from the family's farm in Saint Elia Fiumirapido. For the first time, pizza will be added to the menu, using a recipe handed down through the family's generations.
Valentina was founded by the Italian Zoccola and Arcari families in 1959 when they relocated to the UK and decided to open a local deli that would remind them of shops at home.
The business is now run by third generation family members who have developed the business to include restaurants alongside the delis.