The temakeria concept is borrowed from Brazil, which has the largest Japanese population outside of Japan in the world, and combines traditional sushi with South American flavours.
At 64-covers the new restaurant will be over three times the size of its Soho sister site and feature table service and outside seating to target an evening crowd.
Yoobi is named from the Japanese word ‘yubi’, meaning ‘fingers’, and serves dishes designed to be eaten by hand.
On the menu is temaki – cones of sushi wrapped in seaweed – alongside sashimi and maki rolls.
To coincide with the 2016 Rio Olympics Yoobi is introducing new Brazilian-inspired dishes to its menu including Spicy Amazon Salmon Temaki spiced with North Amazonian Bicinho Pepper and Seared Pincaña Temaki with a Spicy Teriyaki Sauce.
The restaurant has also created London’s first ‘Sakeria’ bar, fusing a range of Japanese sakes with Brazilian flavours.
Yoobi was founded in 2012 by Nicolas Steiner and his partner Carolina Rodigues after the couple travelled across Brazil and discovered the diverse flavours of temaki driven by the Japanese community in Rio.