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Ideas from your Peers

Restaurants, hotels and pubs tell us about the extra activities and promotions they’re planning to keep their business thriving.

IDEAS FROM YOUR PEERS

The Jewel in the Crown: How to reward your staff

10-Dec-2012 - That age-old cliché of staff being your most important asset is as true now as it ever has been in the hospitality industry. In such a difficult economic environment, rewarding staff for above-average performance could be an effective way of your business gaining an edge and taking share from rivals, without requiring any significant capital investment.

IDEAS FROM YOUR PEERS

Desk deliveries and power lunches: How to boost your lunchtime trade

19-Nov-2012 - The UK’s lunch market, already worth £14.9bn to the foodservice sector, looks set to occupy a growing share of overall sales in the next 12 months as consumers are looking for something quick, cheap and easy to eat. 

IDEAS FROM YOUR PEERS

Allergies, intolerances and dietary requirements - is your business getting it right?

05-Nov-2012 - With the hospitality industry missing out on an estimated £1m a year on the gluten-free market alone, it’s no surprise that more businesses are upping their F&B offerings to cater for customers with allergies, food intolerances and dietary requirements – so what’s the key to getting it right?

IDEAS FROM YOUR PEERS

Energy reduction programmes and electric vehicle charging points: Using eco-friendly initiatives to boost business

02-Oct-2012 - With an ever-growing number of customers booking accommodation based on the environmental credentials of the business, BigHospitality has spoken to hotel giant Rezidor and Snowdonia-based Brynn Bella guest house to discover whether the long-term benefits of becoming more eco-friendly and sustainable outweigh the initial costs.

Olympic shrines, medal count boards and Going for Gold cocktails: Making the most of national events

17-Sep-2012 - With the London 2012 Olympic and Paralympic Games now over, hospitality businesses in the capital have had time to reflect on event's financial repercussions. BigHospitality has spoken to three of these businesses to find out how successful their special Olympic-themed offers and promotions were.

IDEAS FROM YOUR PEERS

Menu donations and fundraising initiatives: How to work with charities

10-Sep-2012 - Despite an on-going tough economic backdrop, an increasing number of hospitality businesses across the UK are partnering with charities to raise money through menu donations and fundraising events. 

IDEAS FROM YOUR PEERS

London Cocktail Week: Could offering bespoke cocktails maximise your drinks sales?

28-Aug-2012 - With London Cocktail Week taking place in October, BigHospitality takes a look at the burgeoning trend of restaurants and hotels offering bespoke and themed cocktails to run in line with current events or to give them a point of difference – how much of an impact can these cocktail creations have on your overall drinks sales?

IDEAS FROM YOUR PEERS

Art exhibitions and dance classes: Using popular culture initiatives to stand out from the crowd

20-Aug-2012 - With competition in the hospitality industry continuing to intensify, many businesses are turning to popular culture as a base for running themed evenings and events. BigHospitality has evaluated the effectiveness of a BAFTA art exhibition at Quaglino’s restaurant and a Tango dance class at the Waldorf Hilton hotel.

IDEAS FROM YOUR PEERS

Children’s concierge, healthy eating and kids activity packs: How to target the family market more effectively

13-Aug-2012 - As an increasing number of hospitality businesses are redefining their children’s offerings in a bid to boost business, BigHospitality evaluates the effectiveness of the Children’s Concierge service at Millennium & Copthorne Hotels, a new healthy eating initiative at Hampton Court Palace, and a revamped kids offering at Wagamama, to find out the most effective ways of targeting the family market.

IDEAS FROM YOUR PEERS

Catch a taxi to The Gun for free: using joint venture partnerships to boost lunchtime trade

03-Aug-2012 - In our new-look Ideas from your Peers column, we evaluate the effectiveness of special offer, promotions and initiatives that hospitality businesses are running in an attempt to boost business. This week, we’re looking at ETM Group’s Docklands pub, The Gun - which aimed to bring in more lunchtime trade from city workers by offering a free taxi service.

IDEAS FROM YOUR PEERS

The Reward Club at Beefeater: The effectiveness of a loyalty scheme vs. discounting

16-Jul-2012 - In our new look Ideas from your Peers column, we evaluate the effectiveness of one of Whitbread’s marketing campaigns, The Reward Club, which it has been using to promote its Beefeater brand for the last four months and question if it is a worthwhile alternative to discounting in terms of bringing in more trade.

IDEAS FROM YOUR PEERS

The art of mushrooming at Hotel du Vin and DJ nights at Aloft

01-Jun-2012 - Hotels including Ruthin Castle, Aloft London Excel, Park Plaza and Hotel du Vin tell BigHospitality about the various special offers and promotions they're running to help attract more customers. 

IDEAS FROM YOUR PEERS

Charity menu at Zizzi and Flower Show Afternoon Tea at Hilton Park Lane

25-May-2012 - Restaurants and hotels including Zizzi and Hilton Park Lane tell Bighospitality about special offers and promotions they're running to help attract more customers.

IDEAS FROM YOUR PEERS

The Queen's Diamond Jubilee Special: What's your business doing?

18-May-2012 - To celebrate The Queen's Diamond Jubilee next month, BigHospitality has spoken to restaurants, hotels, pubs and bars from across the UK to find out about the Jubilee-themed special offers and promotions they're running to capitalise on the increased footfall.

IDEAS FROM YOUR PEERS

Flower Power at Le Cercle and Champagne Experience at Wynyard Hall

11-May-2012 - Restaurants and hotels including Le Cercle, Royal China, Artichoke, Wynyard Hall and The Park Inn tell BigHospitality about some of the special offers and promotions they're running to help attract more customers.

IDEAS FROM YOUR PEERS

Strawberry Dessert Competition at The Cavendish London and Power Lunch at Dukes

20-Apr-2012 - Restaurants and hotels including Dukes St. James London, The Cavendish, The Minnies Bar & Restaurant and Nobu Berkely ST tell BigHospitality about special offers and promotions they're running to help attract more customers. 

IDEAS FROM YOUR PEERS

Free taxi services at The Gun and electric car chargers at The Arden Hotel

13-Apr-2012 - Restaurants, hotels and pubs, including The Gun in London's Docklands and The Arden Hotel in Stratford-upon-Avon tell BigHospitality about new marketing ideas and promotions they are running to help attract more customers. 

IDEAS FROM YOUR PEERS

Easter Special: Great Easter Egg Hunt at Shaka Zulu and Spring Lamb at Bread Street Kitchen

05-Apr-2012 - To celebrate the Easter weekend, hotels, restaurants, pubs and bars have told BigHospitality about the special events and promotions they’re running to market themselves more effectively and attract more customers.

IDEAS FROM YOUR PEERS

Name campaign at Tampopo and Earth Hour at Hilton

30-Mar-2012 - Restaurants and hotels including Tampopo, Mango Tree, Hilton and Yorebridge House tell BigHospitality about special events and promotiuons they're running to market themselves more effectively and increase custom.

Egg hunt at Jumeirah Carlton Tower and ideas sharing at Orchid Group

23-Mar-2012 - Hotels restaurants and pubs, including Jumeirah Carlton Tower, Orchid and Pizza Express tell us about some of the promotional ideas they are running to market themselves more effectively and attract more trade.

IDEAS FROM YOUR PEERS

Mother's Day Afternoon Tea at the Waldorf Hilton and St Patrick's Day Menu at the RIBA

16-Mar-2012 - In this special edition of Ideas from you Peers, hotels, restaurants and bars including the Waldorf Hilton, Vinopolis, the RIBA and the Chophouse brasserie, tell BigHospitality what they're doing to attract more customers this weekend.

IDEAS FROM YOUR PEERS

Rococo Chocolates at The Chester Grosvenor and Hop Shoots at The Draft House

09-Mar-2012 - Hotels, restaurants, pubs and bars including The Chester Grosvenor, The Draft House, The Dorchester and Ichi Sushi tell BigHospitality about special events and promotions they're running to attract new customers. 

IDEAS FROM YOUR PEERS

Miss Moneypenny Martini at Park Plaza and Book Club at The Bingham

06-Mar-2012 - Hotels, restaurants, pubs and bars including Park Plaza County Hall, The Bingham, PizzaExpress and Holiday Inn have told BigHospitality about special events and promotions they’re running to attract new customers.

IDEAS FROM YOUR PEERS

London Fashion week at The May Fair and Trendy Cocktails at The Fifth Floor Bar

17-Feb-2012 - Restaurants, hotels, pubs and bars including The May Fair, The Fifth Floor Bar, The Mulroy and Jurys Inn tell BigHospitality about special events and promotions they're running to attract new customers.

IDEAS FROM YOUR PEERS

Children's Concierge at Millenium & Copthorne and Great Taste at The Cadogan

10-Feb-2012 - Restaurants, pubs and Hotels including Millennium & Copthorne, The Cadogan, Timothy Taylor and Hampton Court Palace tell BigHospitality about special events and promotions they're running to attract more customers.

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