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What about like-gating?

A large part of the success of hotels such as Hilton and Marriott comes from having a strategy in place and following said strategy. Going ‘all in’ with social media includes maintaining and managing your online reputation. The hotel chains ‘doing it right’ don’t just set up shop and walk away, hoping their new found Twitter handle will do the work on its own.

It is no surprise that Facebook is a key resource for hoteliers connecting with their guests online and offering unique content. One thing I have seen a lot of especially where Facebook is concerned, is ‘like-gating’ – the practice of forcing someone to like your product or brand before delivering them the content. While it can be seen as a fun surprise waiting inside to some people, others might look at it more negatively and feel as though they’re being made to like what they have not yet been given a fair chance. Do you have thoughts on like-gating?

Jenn Seeley
Community Engagement - Radian6

Posted by Jenn Seeley
05 May 2011 | 17h26

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