Report abuse about a comment

What about like-gating?

A large part of the success of hotels such as Hilton and Marriott comes from having a strategy in place and following said strategy. Going ‘all in’ with social media includes maintaining and managing your online reputation. The hotel chains ‘doing it right’ don’t just set up shop and walk away, hoping their new found Twitter handle will do the work on its own.

It is no surprise that Facebook is a key resource for hoteliers connecting with their guests online and offering unique content. One thing I have seen a lot of especially where Facebook is concerned, is ‘like-gating’ – the practice of forcing someone to like your product or brand before delivering them the content. While it can be seen as a fun surprise waiting inside to some people, others might look at it more negatively and feel as though they’re being made to like what they have not yet been given a fair chance. Do you have thoughts on like-gating?

Jenn Seeley
Community Engagement - Radian6
@jenn_seeley

Posted by Jenn Seeley
05 May 2011 | 17h26

Please fill in the box below to tell us why you feel the post breaks our rules. When you are finished, click on "Send" so that it can be reviewed by a moderator.

Your name *
Your email *

We will not publish your email on the site

Reason *

Back to: Hilton gets 100,000 hotel bookings from mobile apps

BigHighlights

Mark Poynton: Pearls of Wisdom

Mark Poynton: Pearls of Wisdom

The British chef-patron of the Michelin-starred Alimentum and star of Great British Menu Mark Poynton talks about...

Interview with Glendola Leisure's Alexander Salussolia
Small Talk

Alexander Salussolia on Silk & Grain, market niches and nurturing future talent

Managing director of Glendola Leisure Alexander Salussolia joined the company in 1992 as an area manager, before...

60-Second Skill: Using #foodporn to your advantage

60-Second Skill: Using #foodporn to your advantage

Customers posting pictures of your food on social media is a trend you can't escape, but by...

Gallery: the UK’s first experiential craft brewery Drygate Brewing Co.

Gallery: the UK’s first experiential craft brewery

New Glasgow venture Drygate Brewing Co. claims to be the UK’s first experiential craft brewery, offering a...

Hospitality Openings: June 2014

Hospitality Openings: June 2014

Our latest round of up of the hottest hospitality openings includes Heston Blumenthal’s Heathrow venture The Perfectionists’ Café,...

60-Second Skill: Pouring champagne

60-Second Skill: Pouring champagne

As demonstrated at the Moet UK Sommelier of the Year competition, champagne pouring requires skills and knowledge....

Follow us on

Suppliers

Digital Edition - Restaurant Magazine

Access to the Restaurant Magazine digital edition