Special feature: Online marketing
Check back next week for our online marketing guide
Emma Eversham, 26/03/2010 11:41
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As the world moves online, so too must the hospitality industry. Most restaurants, pubs and hotels have their own websites these days, but how do you ensure you use the web to your advantage and get your business noticed amongst that growing online community?
Over the next four days BigHospitality will be looking at the different ways you can market your hospitality business online to help you reach more customers, build your brand and hopefully increase bookings.
From the use of external websites, to social networking, e-newsletters and mobile phone applications, we'll be examining the different options for promoting your company online and finding the best route for your particular business as well as providing our top tips for using each one.
Guide to online marketing: Using external websites
Chances are you have a website that represents your restaurant, hotel or pub already, but unless a customer already knows the name of your business or you have paid a marketing expert for your site to appear at the top of search engine rankings, then it could remain invisible to the wider world.
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Guide to online marketing: Make newsletters work for you
One of the most effective ways of getting bums on seats and bodies in beds is through the use of email marketing, but how can you ensure your newsletter is even opened?
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Guide to online marketing: Social media
For those looking to market their restaurant, hotel or pub on a budget there's no denying that using free social networks is the best option, but the question is, will using them make a big difference to the success of your business?
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Guide to online marketing: iPhone applications
Technology moves faster than Alastair Darling at a pub convention, but one rising trend that looks likely to stick around is the iPhone application, which if implemented properly, can help increase restaurant or hotel bookings.
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