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Insight into Knorr’s partnership with Blue Dragon and Patak's.
We’ve created a new leading brand partnership exclusive for the foodservice market that will help chefs to confidently deliver authentic Oriental dishes on menus.
As the most recognised and trusted brand in Foodservice, KNORR is recommended by chefs over other leading brands. 52% of chefs claimed to say that KNORR helps chefs make more of their time.*
Source: Millward Brown Brand Tracking, February 2011 n=200
Blue Dragon is the fastest growing retail brand in Oriental cuisine, a growth of +13.8%. Almost double the growth compared to other well-known brands such as Sharwoods and Amoy. (Making up the 3 brands that satisfy 70% of the retail Oriental brands)*
*Source: IRI Grocery Value Sales 52 W/E 16 April 2011
What does this means for you?
Together, we're seriously passionate about Oriental food. We have plenty of menu inspiring recipe ideas we know you'll just love, we’ll even show you how to create some of them.
This range, created by chefs for chefs, will enable you to deliver oriental inspiration to your menu with the assurance that you will be serving fantastic authentic flavour. Packed full of natural ingredients, this range will save you valuable time and money sourcing and blending herbs and spices from the East, they’ve been perfectly blended for you to ensure great tasting Oriental dishes.
We’re bringing you oriental ingredients to your kitchen. Why? Because your customers are as passionate as we are.
www.knorrbluedragon.co.uk