Prezzo was left with a hangover after its all-you-can-drink prosecco promotion was banned by the Advertising Standards Authority (the ASA). Here Duncan Reed, legal director at UK law firm TLT, examines why restaurants might need to rethink their marketing...
Tim Brown, senior director, sales consulting for food and beverage EMEA Oracle Hospitality, shares the results of a recent survey conducted by the hospitality technology solutions company on restaurant loyalty schemes.
Gavin Wheeldon, CEO of Purple, discusses the golden opportunity for owners and marketers in the hospitality industry to use insights gained when customers log into their Wi-Fi through a form or social media.
Growing a brand and opening multiple sites is the aim of many restaurant operators, but how do you hold onto the essence of the original as your empire grows? Helene Mills of Pragma gives her top tips.