Ask the Experts

Ask the Experts

Our panel of industry experts give their top tips on a range of topics, from marketing to operations and staffing, to help you run a better business. 

Social media success requires effort and commitment

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How to make social media benefit your hospitality business

By Jason Navon

So you’ve set up your online presence, you have your social media profiles created and you’ve begun posting images. What next? Here is some insight on how to strategically get social media marketing working for your business, by Jason Navon of PR &...

Michels & Taylor's Hugh Taylor shares tips for choosing the right brand for your hotel

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What to consider when choosing a hotel brand

By Hugh Taylor

There are many things to consider when deciding which hotel brand to work with, from increased distribution to contract duration. Here Hugh Taylor of hotel management consultancy Michels & Taylor shares his top tips to select the right brand for your...

Good cellar management is essential to serving quality beer

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How to serve great beer

By Carina Perkins

Whether a hotel, restaurant or pub, the quality of beer served can have an impact on customer satisfaction, profits, sales and waste. Here, Steve Lakin of drinks dispense service Innserve gives his tips on good cellar management for great beer.

Loyalty scheme are an important investment for hospitality operators

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How to optimise loyalty programmes for a positive impact on footfall

By Ben Chesser

With consumers now more empowered than ever before, loyalty schemes have become a widely-used tactic among retailers, and increasingly so among restaurant and pub operators. Ben Chesser, CEO of loyalty marketing software provider Footfall123, explains...

It is vital to ensure your customers’ payments are secure

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How to ensure cashless customer payments are secure

By David Maisey

Customer demand for cashless payment is on the rise and independent hospitality businesses must start accepting credit and debit cards or risk losing out to the chains. Here David Maisey, managing director of card payment specialists Chip & PIN Solutions,...

Leverage social media tools and review sites to create an online presence without your own website

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How to use social media and review sites to build an online presence

By Elliot Adams

Not every business has the resources to create its own website, but by maximising social media and review sites, you can give yourself and your customer a voice. Here Elliot Adams, communications manager at Yelp, shares his tips on building an online...

Being mobile-ready means providing the best possible online customer experience, says Emily Tippins

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How to ensure your website is mobile-ready

By Emily Tippins

What it means to be mobile-ready as a hospitality business is changing. It’s no longer simply making sure your website works on mobile phones. It’s about providing the best possible online customer experience. Here, Emily Tippins, head of Digital Strategy...

Wi-Fi in hospitality

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How to build better customer relationships using free public Wi-Fi

By Paul Leybourne

Hospitality operators understand that offering the chance to stay connected whilst enjoying a coffee or taking a business trip can win new customers and attract repeat visits. However, many brands aren’t doing enough to maximise the potential sales revenue...

You can reduce your waste by focusing on menu planning, stock management and packaging

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How to tackle food waste to benefit the bottom line

By Charlotte Henderson

Hotels, restaurants and pubs are picking up the tab for more than £1.3bn of the annual £2.5bn bill for food waste across the UK’s hospitality and food service industry (HaFS). WRAP’s Hospitality and Food Service manager, Charlotte Henderson, looks at...

Don't go it alone when it comes to fire safety, says David Lalor

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How to protect your business from fire risks

By David Lalor

Fire safety is a serious consideration for hospitality businesses. Here, David Lalor, director at Keybury Fire & Security, explains why you shouldn't go it alone when it comes to risk assessment and choosing fire safety equipment.

Easy payment is just one way that restaurants and bars can attract visiting customers, says Dave Hobday

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How to maximise trade from overseas visitors

By Dave Hobday

More overseas visitors are coming to the UK than ever before, and their rich new cultures are changing the shape of the UK events calendar. Here, Dave Hobday, managing director of WorldPay UK, argues that the hospitality industry must up its game, offering...

Letting diners have a glimpse of what they can find inside the restaurant and working out how you want them to move through the space are all aspects you should consider for the design of your restaurant says Andy Ince

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How to design a welcoming restaurant

By Andy Ince

Competition in the dining-out market grows stronger every year, so how can you ensure your restaurant is visited and continues to be visited by customers? While food, drink, service and price are key, the design you choose for your restaurant can also...

Steve Clarke of the Brilliant Laundry Group gives his top five tips to best managing the laundry in your hospitality business

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How to manage your hotel, restaurant and pub laundry

By Steve Clarke

With the start of the new year Steve Clarke of the Brilliant Laundry Group gives his advice on how best hoteliers, restaurateurs and publicans can manage their laundry service. 

Guests from generation Y typically like to be social, connect with the community and be treated as individuals

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How to attract generation Y as hotel and restaurant guests

By Anne Blackburn

Anne Blackburn, director of Sidona Group, which works with hospitality businesses to help them improve customer experiences, suggests five ways to attract guests from generation Y to your hotel or restaurant.

Hoteliers and marketeers give their top tips to getting the best out of Online Travel Agents

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How hotels can get the best from OTAs

By Emma Eversham

Hoteliers often call Online Travel Agents (OTAs) such as booking.com, Expedia and LateRooms ‘a necessary evil’ as they help to market and sell bedrooms, yet in doing so take a considerable chunk of the business’s bottom line through commission.

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