Case Study

Busaba Eathai boosts customer engagement and improves loyalty with MyCheck

Published

Format: PDF file | Document type: Case Study

Busaba Eathai boosts customer engagement and improves loyalty with MyCheck

Restaurant group is the first to reveal impact of mobile technology

For years merchants, particularly in hospitality and retail, have been encouraged to embrace mobile technology on the promise it will improve customer engagement and boost   customer loyalty. To date, evidence to support the hype and give the market confidence has been scarce – until now.

The case study showcases how Busaba Eathai​, the UK’s leading Thai restaurant group, and MyCheck developed a loyalty and payment application that has set the benchmark for mobile in the hospitality sector. The service has a 74% conversion rate with 39% of users returning to dine, contributing over 5% of gross revenue.

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In the case study you will discover how mobile helped Busaba Eathai to:

  • Boost customer engagement
  • Create unique, personalised offers
  • Improve customer loyalty
  • Increase average spend from the app

It is the first time a full-service restaurant has revealed business impact and usage figures for a mobile payment and loyalty application.