The Data Science team from Reputation.com analysed the digital trends from reviews and Google My Business listings of 4,500+ pubs and restaurants in the UK.
- Covid-19 Impact on Hospitality Reputation
The government closed businesses in the UK forcing restaurants to shut their doors from April to July. During this period, some operators adopted click & collect or home delivery to ensure business continuity.
- Guest Online Reviews in Hospitality
Online reviews from previous diners play an increasingly more important role in a consumer decision process. The food service industry is a customer-centric sector. Operators who have the best reputation often win against competitors.