Joe Levin, Managing Director of the Capital Group, is making a 12 day trek to the North Pole to raise funds for the Multiple Sclerosis Society.
The trek takes place in April, trekking for up to 12 hours a day to cover six to ten miles. Along the way Levin will have to endure temperatures as low as -25ºC and dodge hazards such as polar bears and blizzards.
Levin, whose company includes the Capital Hotel, set up by his father David in 1969, decided to get involved after his friend Dirk was diagnosed with multiple sclerrosis in 2003. Simon Gillespie, CEO of the MS Society, said, "Joe has set himself an immensely tough task and it's great that he is prepared to go to these lengths to raise awareness of MS and to raise money for the MS Society."
Dirk said, "He is mad. But if he has decided to do this he will finish it. Joe is one of the most driven and determined humans I know."
To support Levin you can make a donation at the Capital's reception desk or online at justgiving.com/northpole2007.