The ‘Nigella Effect' – responsible for increased sales of goose fat, Elizabeth Arden Eight Hour Cream, prunes and rhubarb, apparently.
And the latest thing? Dining rooms. According to a survey by BDI Property Search, the days of the informal Jamie-style kitchen/ dining area are numbered.
Nowadays, homeowners want a formal space for throwing lavish dinner parties in style.
At the newly refurbed Spread Eagle restaurant in Greenwich, they're on to that trend already.
Throughout the former coaching inn are sideboards, chandeliers, oriental rugs, period dining chairs and elegant silverware. "It's meant to be homely," says owner Frank Dowling. "Like getting invited to the home of a rich aunt once a year, with crystal glasses and plates you're not allowed to touch."
The old English feel is perfect to set off his collection of more than 200 Greenwich-themed oil paintings, watercolours and prints from the 17th Century onwards.
"The artwork's so special – some of it's £250,000m plus in value – and it deserves a background. It's meant to feel special, a step up."
Spread Eagle, 1-2 Stockwell Street, Greenwich, SE10. 020 8853 2333 spreadeaglerestaurant.com