Family-friendly chain to open eight new sites in the next 10 months
Giraffe, the ‘family-friendly' restaurant chain, will open eight new sites in the next 10 months as part of its goal to grow to 40 outlets within three years.
Five will open in high street locations – Guildford (August), Exeter (September), Manchester (October) and Cambridge and Bristol (in early 2008) – while three will be at airports and will be operated under franchise by The Restaurant Group (TRG).
TRG, which also operates restaurants under brands including Chiquito, Frankie & Benny's and Blubeckers, opened its first franchised Giraffe at Heathrow Terminal One in 2005.
Giraffe and TRG will now launch the largest restaurant at Heathrow Terminal Five – with 260 covers over 6,000 sq ft – in March, as well as a 175-cover Giraffe at Manchester Airport this October.
The deal will see the introduction of a new concept at Stansted and also at Heathrow Terminal Five – the ‘diner-style' Giraffe Fresh Juice and Coffee Bar, serving sandwiches, wraps, pastries, coffees and made-to-order juices and smoothies.
If the concept works, Giraffe, which has an annual turnover of £25m, plans to roll it out to high-street and business locations around the UK.
The company, founded by husband and wife Russel and Juliette Joffe in 1998 after selling their Café Flo chain, is also close to agreeing terms for restaurants in Brighton, Nottingham, Oxford and Birmingham.
Giraffe has 17 sites, mainly in London, and won The Observer Food Monthly Family Restaurant of the Year Award in 2006.