THE BRITISH public are a picky lot when it comes to eating out and are sticking to their guns on home-grown food, according to the latest research.
A recent Ipsos MORI poll, conducted on behalf of McCain, has highlighted the importance British consumers place on provenance when eating out of home.
More than half of those surveyed said they prefer to eat British food where possible, and 60 per cent of respondents said they would prefer to know where their food comes from.
Adrian Greaves, Associate Director, McCain Foodservice, said: “This research highlights the importance of local sourcing and we are proud to source all our chips from 100 per cent British potatoes."
With the sourcing debate rife, the poll found that 9 out of every ten people surveyed agreed that food manufacturers should support British Farmers.
Eighty per cent of those questioned in poll believe that it is important for food manufacturers to source British products where possible.
Adrian Greaves added: “These results are very encouraging for caterers wishing to entice consumers with reassurance of using British products."