Expansion is Paramount after Spanish Makeover

By Alan Lodge

- Last updated on GMT

Related tags: Hotel

Paramount Hotels confirms it will aim to boost its UK portfolio when it is rebranded as Barcelo in the new year.

PARAMOUNT Hotels has confirmed it will look to boost its UK portfolio when it is rebranded as Barcelo Hotels & Resorts in the New Year.

Spanish hotel group Barcelo has been operating Paramount`s 20 existing UK hotels for owner Dawnay Shore Hotels (DSH) since September.

Barcelo - a privately owned Spanish hospitality and travel company that manages 160 properties in 14 countries -says it plans to operate a total of 40 UK hotels within the next three years.

Raul Gonzalez, CEO of Barcelo said: “The introduction of the Barcelo brand in the UK is part of the company’s broader strategic plans to establish its position as a global hospitality company and gain increased recognition.”

Paramount’s existing portfolio currently includes the the Imperial in Torquay, Lygon Arms in the Cotswolds and the Majestic in Harrogate.

Related topics: Business

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