PARAMOUNT Hotels has confirmed it will look to boost its UK portfolio when it is rebranded as Barcelo Hotels & Resorts in the New Year.
Spanish hotel group Barcelo has been operating Paramount`s 20 existing UK hotels for owner Dawnay Shore Hotels (DSH) since September.
Barcelo - a privately owned Spanish hospitality and travel company that manages 160 properties in 14 countries -says it plans to operate a total of 40 UK hotels within the next three years.
Raul Gonzalez, CEO of Barcelo said: “The introduction of the Barcelo brand in the UK is part of the company’s broader strategic plans to establish its position as a global hospitality company and gain increased recognition.”
Paramount’s existing portfolio currently includes the the Imperial in Torquay, Lygon Arms in the Cotswolds and the Majestic in Harrogate.