Marriott Launches Global Marketing Campaign

By Alan Lodge

- Last updated on GMT

Related tags: Advertising

International hotel giant s new campaign to highlight global reach of the business.

HOTEL chain Marriott International is launching a worldwide multi-media advertising campaign highlighting its global reach and the synchronicity of its staff.

It will feature on TV channels across the world including CNN, Espanol, Bloomberg, Al Jazeerah and Discovery as well as in-flight television aboard airlines including Air China, Singapore Airlines and Quantas. It will also consist of online, print, and outdoor activity.

A Marriott spokesman said: "The campaign plays on the theme of dance because of its inherent synchronicity, visual appeal and that every country has its own cultural variations."

Belinda Pote, senior vice president of international brand marketing at Marriott, said: “We wanted to create a motivating and highly relevant campaign that stands out clearly against the more traditional product-led approach to business advertising.

“The campaign speaks to our achievement-driven business travelers across the globe in a language that allows us to portray the diversity of our Marriott hotel offering and demonstrate how our hotels work in perfect harmony to support the needs of these travelers.”

Related topics: Business

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