Ford Accelerates Brands Roll-Out

By Carina Simon

- Last updated on GMT

Ford Accelerates Brands Roll-Out

Related tags: Butcher

Restaurateur and consultant Dominic Ford is rolling out his Bincho Yakitori and Butcher & Grill brands to new locations by the spring.

RESTAURATEUR and consultant Dominic Ford is rolling out his Bincho Yakitori and Butcher & Grill brands to new locations by the spring.

The original Bincho Yakitori opened on the second floor of the Oxo Tower (next to Tamesa) in July 2007.

At 120 covers with a small sake bar, the casual restaurant is based on the idea of an izakaya in Japan, with drinks and yakitori and kushiyaki (skewered tidbits) available as well as small plates from one of the six open grills.

Ford said: “We had always planned to roll out Bincho, and Soho will be the first of a mid-size format,” adding they also intend to open smaller, single counter units.

“If all goes well with Soho we would hope to have at least one counter unit and one additional unit open by the end of the year.”

Meanwhile, the first Butcher & Grill opened in Battersea in July 2006, with the restaurant serving cuts from the butcher’s shop.

Bincho will open in Soho’s Old Compton Street in March, while the Butcher & Grill will open in Leadenhall Market in the City by the end of March.

Ford’s foodstore Food will also include a butchery counter when it opens in May.

He said: “We are actively looking for a similar size unit to Butcher & Grill Battersea, with about 80 covers and, in fact, just lost out on a site in Wimbledon Village.”

Related topics: Restaurants, Venues

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