HOTEL groups in the western world are falling over themselves to profit from the booming Chinese consumer market.
Enormous growth in the country`s transport network is partly behind the boom, with expansion plans including the opening of 97 new airports in little more than a decade, according to the Sunday Times.
Other factors such as the Olympic Games heading to the capital Beijing, and predictions that this century will be to China what the last two were to the UK and US, have turned the vast country around after the troubled economic times of Mao’s rule.
The Intercontinental Group, for example, had been averaging three and a half new Chinese hotels a year, but now plans to open 50 new sites in just one year.
The Chinese National Tourism Administration has announced it is expecting more than 10,000 hotels to go up by 2015.