Travelodge Trials the Pyjamas of the Future
COMING soon to a Travelodge near you - the pyjamas of the future.
They might look like something out of a bad 1950`s sci-fi B-movie, but these high-tech pyjamas are designed to be a second skin which helps the body breath and maintains the skin moisture balance. Apparently.
Budget hotel chain Travelodge is trialling the theraputic nightwear line, which is produced produced from a revolutionary fabric called Dermasilk.
According to Travelodge, the design the skin to breathe, regulates body temperature (in hot and cold conditions) and maintains the skin`s moisture balance - all essential qualities required for a good night`s sleep.
This unique material made from natural knitted silk also has the additional benefits of controlling body odour and is ideal for people who may suffer from skin disorders - such as eczema and dermatitis as it reduces the symptoms of itching and scratching.
Leigh McCarron, Travelodge sleep director said: "As a retailer of sleep, we are constantly investigating innovative ways, on how we can help our customers attain a good night`s sleep. Something as simple as changing your bed attire can dramatically affect your quality of sleep.
"To support our pjs trial, we conducted a sleepwear study, which examined the nation`s attitude towards nightwear. These findings have been incorporated into our final pyjama prototype - resulting in the ultimate sleepwear."
The sleepwear study surveyed 3000 British adults and findings revealed:
- 23 per cent of Brits said they suffer from itchy night clothes which stops them from getting a good night`s sleep
- Being too hot / cold is a common complaint for Brits, with 66 per cent confirming their body temperature changes constantly throughout the night which affects their sleep pattern
- More people feel too hot (54 per cent) in comparison to feeling cold (35 per cent) whilst sleeping
The space-age sleepwear will be trialled with customers at Travelodge hotels at London Heathrow T5, Birmingham Fiveways, Bristol Central, Manchester Central and Edinburgh Central.
The second skin sleepwear is available for men and women and comes in four different sizes, with the outfit consisting of leggings, long sleeved tee-shirt, gloves, socks and a facial mask.
Chris Idzikowski, a sleep expert from Edinburgh Sleep Centre said: "Anything that improves peoples` sleep is beneficial and skin is one of those neglected areas.
"These second skin silk pjs could benefit individuals who suffer from being too hot or cold during the night. Silk is composed of natural fibres and is one of nature`s most admired insulators.
"It holds heat near the body and quickly absorbs any excess moisture away into the air thereby improving comfort - and comfort is one of the keys of good quality sleep."
None of which changes the fact the pyjamas are about as sexy as leprosy.
