SCOTTISH and Newcastle is to sound the starting pistol on this summer`s cider wars by launching two new variants of existing over-ice cider brands – Bulmers Light and Jacques Orchard Fruits.
Bulmer`s Light has 30 per cent fewer calories than Bulmers Original and will be available in the same pint sized bottle.
The launch of Bulmers Light is part of a £20m investment behind the Bulmers brand in 2008.
Jacques Orchard Fruits, a 5.5 per cent abv lightly sparkling cider, will be launched in two bottle sizes to provide consumers with even greater choice.
The 750ml bottle is ideal for mixed or female groups to share, while the smaller 250ml bottle serving is aimed at women.
Graeme McKenzie, consumer marketing manager, S&N UK, said: "The launch of Bulmers Light and Jacques Orchard Fruits underlines our continued commitment to the over-ice category and aims to attract new drinkers to cider.
"Our research indicates that Bulmers Light appeals to a growing number of males and females who are becoming increasingly conscious of the role that alcohol can play in a healthy lifestyle."
Both products will be available from the end of March.