A HOTEL group dedicated to providing accommodation for gays and lesbians has been launched by Pedro Castro.
Attitude Hotels is setting itself up as "the place to stay for discerning gay and lesbian trabellers" as it looks to tap into a market which is worth more than £30 million in the USA alone.
London`s Myhotel Bloomsbury and Brighton`s Legends hotel are among the 25 independent Attitude Hotels members at launch.
Member hotels have to comply with strict quality standards and service levels tailored to create a “gay natural” experience.
Castro said Attitude`s immediate goals are to grow its membership to 100 hotels and provide an online reservations service.
Castro said he launched the service after having difficulty finding a good hotel to suit his gay lifestyle and becoming disillusioned with the supposedly gay-friendly approach adopted by the leading hotel brands.