FRESH fish specialist M&J Seafood is to ban sales of shark to the catering trade.
The company has decided to remove all shark from its frozen and fresh product portfolio as of the end of March as part of its continued efforts to support sustainable sourcing and champion under-utilised species.
M&J has been working closely with its suppliers, the Shark Trust and the Marine Stewardship Council to ensure its fish supply is not from threatened or depleting stocks and raise awareness among the foodservice industry.
Mike Berthet, Group Director of Fish and Seafood at M&J, said: “At M&J we believe that catering industry operators and suppliers have an enormous role to play in supporting the sustainable management of our fish stocks.
"By refusing to sell endangered species and taking the initiative to help customers understand the issues and the alternatives open to them, then suppliers like us can generate real change and help slow down and reverse over-fishing.”
Experts believe a number species of shark will become extinct within our lifetime.
M&J supplies restaurants including Bistro 21 in Durham, Cape Fish in Chalfont St Giles and Tower Restaurant in Edinburgh.