A COLLECTION of Blackpool hoteliers have made a £100 million bid to redevelop a stretch of seaside hotels has met with a mixed response.
The plan involves demolishing 10 hotels and replacing them with modern holiday and residential accommodation in an effort to boost visitor numbers.
The six new buildings on Bourne Crescent, New South Promenade, would be up to 12 storeys high.
The scheme has been designed by local architect Peter Marshall, who has worked on projects in Beijing, Shanghai and Hong Kong.
He said: "Re-establishing living on the Promenade in a balanced community will reconnect Blackpool with a key part of its heritage.
"We want to bring world class architecture to the Promenade."
An outline planning application has been submitted to Blackpool Council on behalf of all the hotels involved in the ambitious project, and is expected to go before the development control committee in June.