ANANTARA Hotels & Resorts has announced the formation of a joint venture with Kempinski Hotels & Resorts with a view to development in Europe.
Anantara, which is one of the leading hotel brands in Asia Pacific, will use its vast knowledge of the Asian market to assist Kempinski find and develop the best property opportunities in the region.
Likewise, Kempinski will come in to play as Anantara pursue their growth plans across Europe, particularly concentrating on the Mediterranean basin.
The mutual skill sharing is intended to strengthen both companies, allowing fast and smooth expansion into new markets. Anantara’s growth plans include at least 40 new resorts over the next ten years.
William Heinecke, CEO of Anantara’s parent company, Minor International, said: “This is truly an exciting time for Anantara Resorts, as the brand is very focused on developing in key markets which enable our guests to feed their passion for exploration and experience.
“Partnering with Kempinski, one of Europe’s most established and premium hotel brands, allows us to extend the synergies and development opportunities between our two hotel groups.”
Minor International is Thailand’s leading hotel operator, with a portfolio of 16 hotels and over 2,400 rooms under the Anantara, Marriott, Four Seasons, and Minor International brands.