THE Orchid Group has introduced low alcohol wine across its carvery, modern British and free house dining estates.
The Deakin Estate Moscato 2007 is five per cent abv.
Orchid commercial director Simon Dodd said: “From our customer research, we’ve found women in particular would appreciate a great tasting wine that had slightly less alcohol making it healthier and lower in calories.
“Historically the problem has been that lower alcohol wines meant lower quality of taste but we have spent considerable time and effort sourcing a fantastic wine that offers customers a lower alcohol level but with no compromise on taste.”
Simon added that the Orchid customer based tends to be families and couples over 30.
“This customer base is not interested in binge drinking but is after a safe, enjoyable environment in which to drink safely and enjoyably.”
Initial taste-testing trials have revealed that many consumers are unable to taste the difference between the lower alcohol wine and those wines with a higher alcoholic content.