Wells and Youngs Adopts Red Tractor Logo

By Claire Miller

- Last updated on GMT

Wells and Youngs Adopts Red Tractor Logo

Related tags: Beer

Wells and Youngs has become the first major brewery in the UK to carry the Red Tractor logo - signifying the ale is made using only high-quality British raw ingredients.

WELLS and Young’s has become the first major brewery in the UK to carry the Red Tractor logo.

The logo will be carried on all bottles of Young’s Bitter, signifying the ale is made using only British raw ingredients that have been produced to a high standard and independently inspected.
The logo, which was launched in 2000, appears on £7.5 billion worth of UK food and has seen an increase of 50 per cent in new businesses signing up to display it in the last couple of years.

Head brewer at Wells and Young’s Brewery, Jim Robertson, said: “It is incredibly important to us that we work with our farmers and suppliers and knowing that every drop of Young’s Bitter will be made with Red Tractor approved ingredients is a strong provenance message for our consumers.”

Jonathan Tipples, Vice Chairman of Assured Food Standards said: " Wells and Young`s is one of the leading suppliers of speciality beers in Britain and we are delighted that a business of this size is committed to sourcing farm assured British ingredients.

“The company’s commitment to Red Tractor takes the scheme into beer territory on a significant scale which is great news for the British farming community and the continuing growth of Red Tractor.”

 

Related topics: Business

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