BIG chain restaurants in New York have to display the calorie content of their food on menus thanks to new legislation that comes into force today.
In another first for the city that that brought out about the bans on trans-fats, more than 2,000 restaurants will be affected by the law change.
Any chain with more than 15 outlets in America will now have to display calorie information in a move that authorities hope will help consumers make more informed choices, and battle the problems of obesity and diabetes.
Official forecasts predict that the labelling will help prevent 130,000 New Yorkers from becoming obese, and 30,000 avoid diabetes over the next five years.
The New York State Restaurant Association tried to block the laws in court, but the ruling judge deemed the labelling ‘a reasonable public interest’ providing customers with accurate nutritional information.
Although some of the chains have already started to display the information, McDonald’s and some other notable exceptions have resisted and are being closely observed, they have until June 3rd to stock the new menus or face fines.
Do you think this is something that could catch on in the UK?
Let us know your thoughts using the Add a comment button below. You have to register to comment, but can comment anonymously.