KIWI pizza chain Hell Pizza has announced plans for rapid expansion in the UK.
The company plans to grow from its current single location, in London’s Fulham, to up to 30 sites in the next couple of years.
Callum Davies, the company’s founder, started the pizza chain in New Zealand, sold the franchise to Burger King in 2006 and now has head quarters in London.
Davies hopes to open more franchised outlets in major cities around the country.
He said that he wanted to run the business aggressively, with plans for between 25 and 30 stores in London by the end of 2010.