A survey of wine lists at venues across the UK has shown that many are not giving customers enough choice.
According to the poll of 500 restaurants, pubs and bars by CGA Strategy for the Wine & Spirit Trade Association (WSTA), 57 per cent listed less than 10 different wines and only 12 per cent had a choice of 25 or more.
Despite growing interest in sparkling wine – sales grew 44 per cent between 2002 and 2007 – more than half of venues didn`t list it or Champagne, with the figure rising to 69 per cent in the North East.
WSTA Chief Executive Jeremy Beadles said many venues had increased their food offering following the smoking ban, which meant there was "significant potential" for them to boost their wine offering too.
"This research show that changes in the marketplace are creating opportunities for wine producers and there is clearly the scope to offer new and different wines to consumers and in particular a wider range of sparkling wines," he said.
"While the smoking ban and the current trading environment have obviously caused serious difficulties for bars and pubs the increase in food availability will create new and interesting openings for wine."
Big brands such as Stowells of Chelsea and Blossom Hill were found to dominate lists, accounting for 20 per cent of sales. In 79 per cent of venues, white wine was the preferred colour with interest in Pinot Grigio showing no signs of waning.