The Meetings Industry Association has seen a dramatic rise in hotels and conference centres applying for the Accredited in Meetings (AIM) status.
The organisation has received 37 applications in the past six weeks, signalling a trend in the industry for sites to prove their quality to clients. There are now over 300 venues in the UK that have achieved AIM status.
To gain accreditation, all applicants must pass the entry level assessment, and must achieve a minimum grading score of 60 per cent. Members can then go on to apply for a silver or gold status, which is awarded only to the most innovative and highest scoring establishments.
Jane Evans, MIA Chief Executive, said: “I am delighted to be seeing a rush of applications for Silver and Gold levels, venues are racing to be first to be able to demonstrate their exceptional standards and service levels to clients. The scheme was designed to encourage best practice and exceptional service and clearly it is doing exactly that.”
Thornton Hotel and Spa, Wirral, is currently working toward its silver level membership. Derek Maund, Conference Manager, said: “The AIM scheme is a good quality indicator for conference centres as well as hotels and we are very pleased to be part of it. We offer more than just the basic facilities and feel our customers would recognise that with Silver level status.”
For more information about joining MIA for the Accredited in Meetings status, call 07825679110, or email simonB@mia-uk.org.