London bar battles binge drinking

By Becky Paskin

- Last updated on GMT

Related tags: Drink

London bar battles binge drinking
Punters asked to Measure Up and ditch binge drinking in a week-long campaign by the Market Place in Oxford Circus

As part of the government’s national campaign to make drinkers more aware of how much alcohol they are consuming, a London bar is labelling each drink they sell with a sticker showing the number of units it contains.

The Market Place in Oxford Circus will run the week-long campaign until Friday June 13, aiming to raise their customers’ awareness of their daily intake.

Richard Bigg, Cantaloupe Group MD and owner of the Market Place, said: “We’re not trying to launch a policing exercise or an AA clinic, but how many people actually know how many units they consume in an evening? We value our customers and want them to be aware of the facts and ultimately live longer, sustainable lives.”

The bar will also distribute flyers detailing recommended unit measurements and bar staff will be asking guests to choose what size drink they’d like, rather than be automatically served the larger option.

Daniel Astaire, Cabinet Member for Community Protection at Westminster City Council, said: “The industry clearly has a role to play in ensuring people know their limits. Labelling drinks in this simple and clear way is a perfect example of what can easily be done to help people drink responsibly and enjoy a great night out.”

A government TV ad campaign warning of the health dangers of exceeding the daily allowance of two to three units per day for women, and three to four units for men, was launched last month.

Should bars and pubs be doing more to reduce binge drinking, or does this kind of campaign only help to reduce business? Leave your opinion by clicking on ‘Add a comment’ below.

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